Inside my head, there are a number of forms of Sans Serif typefaces, and I cannot put aside any single one of them. Even if they were in the way of the reading process, I still think they form splendid letters. For me, when I hear for example "Sans Serif", then immediately Helvetica comes to my mind, even though I don't think that it is the best Sans Serif out there. Of course it is a great typeface, but I believe that one should not be fixated on the association of Sans Serif = Helvetica. It is just that Sans Serif goes hand in hand with Helvetica after all, and I don't think it is exaggerated to say that everyone throughout the world would agree. In my head there is no conflict about this either, and I readily agree with this thinking. However, just because of that I don't necessarily spend time studying Helvetica in detail and analyzing its subtleties in order to progress with a design. I am just clear about the fact that the mental picture of a typeface which I deem important when working on a design is a grotesque typeface like Akzidenz Grotesk. Of course I don't intend to recut it, but to reverse the way of thinking even further, and have often designed with the vague image of, for example, an old unrefined typeface in mind.
Download Rae Low Font Family From BumbumType Rae Low is a low contrast sans serif typeface with strong roots in German typography. Inspirit by 19th century store and street signs, Rae Low is a homage to a traditional craft which is deeply grounded in functionality. By combining low contrast with high contrast letterforms and deep ink traps which all got pushed to the maximum, we created a truly futuristic typeface. Rae Low works well as display typeface, but also can create interesting body copy. Download Rae Low Font Family From BumbumType Download Now View Gallery